Technology

OUR TECHNOLOGY PLATFORM – PUBLICAMTM

Publicam is a patented* platform that builds a digital captive community around you by bringing your
followers onto an exclusive-to-you app. In today’s world, communities are captive to social media
networks. We seek to change that to a scenario where your following is captive to you.

Publicam allows you to effectively:

  • Reach every member of your community on a single platform (from all touchpoints)
  • Engage with them across all touchpoints
  • Access to detailed analytics and consumer behaviour
  • Increase your own following and drive retention
  • Leverage your audience to drive incremental revenue

“Increase ROI on marketing investment / spend and maximize monetization of your captive base”

Publicam was solely created to help promote companies, brands, celebrities, and interest communities, by captivating and engaging in real-time.

By developing strong relationships, through comprehensive user analytics and personalization, the ground-breaking platform is able to utilize a multitude of methods to enable clients to monetize from their brand or product.

Publicam is built using native code, and the platform can support the implementation of white labelled, complex customer facing apps providing superior user experience and enabling quick go to market.

Publicam has been designed with a vast in-built suite of community-based engagement features creating an essential two-way relationship for our clients and their end users. This includes social media aggregation, UGC, community forums, OTT, loyalty points and gamification with leaderboard.

The platform collates all the customer interactions, in accordance with GDPR compliant consumer registrations as well as user behaviour analytic data.

Publicam simplifies the experience of app development to the point of perfection, empowering clients with not just an app at the end of the day but a digital ecosystem on which to captivate their online end-customers and followers.

The technology building blocks, which form the core of our solutions are:

Artificial Intelligence (AI)

Artificial Intelligence is the core of all our products and solutions. Our AI technology enables us to better understand our users, their habits and preferences, providing them with a more unique user experience

Blockchain

Blockchain is the essential technology building block in our solution portfolio for virtual currency, customer rewards and loyalty points. In-App currencies and the Rewards Engine used throughout all our products and solutions are powered by blockchain

Augmented reality (AR)

Augmented reality (AR) are being used in our constant development of next-gen sophisticated consumer engagement solutions and experiences. AR enables everything from navigation over gamification to special features bringing items, celebrities or characters in to your home.

Virtual Reality (VR)

Through the use of Virtual Reality technology, we create immersive experiences for our users. VR supports in-app experiences allowing the user to get close to the world of your celebrity, inviting them behind the scenes, play as the lead character in a game, and much more.

Video Streaming

Video Streaming technology is the heart of our OTT and Social applications. Our streaming platform supports adaptive streaming in up to 4K quality, Live as well as 360 degrees video streaming. All kept secure through Hollywood Studio approved DRM protection

Big Data

Using Big Data technology and capacities within analytics enables us to understand consumer behaviours and identify patterns which help us define and design new features, improve engagement and provide recommendations to our customers

PUBLICAM’ CAPABILITIES:

INTEGRATION & AGGREGATION

Easy integration with 3rd party content including social media, utilities and
enterprise systems enable aggregation from multiple sources to one destination.

SOCIAL MEDIA

Ready connectors to social media channels, including Facebook, Twitter and Instagram, feed aggregation of all social media handles in to one single app. Native feed and reverse posting to social media with ability for users without social media accounts to view post.

YOU TUBE

Ability to view YouTube channels and playlist of companies, brand or celebrities, within the app.

NEWS FEED

Ability to integrate and curate news tailor-suited to your company, brand or celebrities across digital news media.

UTILITIES

Integration with calendar and maps for events and places, eforms for submissions and health meters.

ENTERPRISE SYSTEMS

Integration with enterprise application via rest APIs, web services and databases

COMMUNITY FEATURES

Empowers businesses, brands and celebrities to connect and engage with its
customers and followers with a host of community features.

COMMUNITY FORUMS

Enables users to create an interest-based or customised group or their own feed / wall / forum (with multi-media support) in order to exchange ideas, share messages and thoughts, and partake in common interest areas.

CHAT ENGINE

Allows users to exchange text or multi-media messages or other types of files via one-to-one chats, group chats or broadcast messaging. This also gives users the ability to exchange files, share stickers or emojis, and receive support in the language of their choice.

SOCIAL FEATURES

Supports online social activities such as creating hashtags, inviting phone contacts or friends to a group or forum, replying to a reply within a comment, engaging with a post by liking, sharing or commenting, sharing of events / calendars with connections, following or connecting with other users. Users can even locate other users they know, who are nearby, on a map.

OTHER FEATURES

Other engaging features like QUIZ / POLL / TRIVIA helps in daily engagement for the followers. One can create various kinds of quiz, poll for creating competition and build a reward mechanism using loyalty points.

LOYALTY PROGRAMME

Motivates and encourages end-customers to engage with your app via purchase
based and engagement-based loyalty point collection.

GAMIFICATION ENGINE

Enables the app owner customisation in the creation of an effective loyalty point system across multiple categories for gamification; providing tailor-made benefits against these loyalty points with a leaderboard facility to list top users.

BLOCKCHAIN

Blockchain based In APP virtual currency which allows users to carry the coins in some other applications / game.

REPORTING

The platform offers viewing or extraction of MIS reports to monitor point usage, enabling beneficial and essential analysing and to plan and curate future engagements.

FRAUD DETECTION

Utilises a thorough F.R.I.S.K. Alert System for fraud detection with a broad risk-identification knowledge base.

COMMERCE

E-COMMERCE / AUCTION / SWEEPSTAKE PLUG-INS

Publicam enables transaction of physical and digital goods / services or a combination of both. Services which includes product display, add to cart, check-out, discounting, inventory management, upsell & cross-sell recommendations among others, bidding algorithms, sweepstakes and more.

PAYMENT GATEWAY

Empowers users with an integrated payment gateway that supports multiple payment channels including mobile operators, credit / debit cards, net-banking, payment wallets, and store payment integration with Google, Apple, etc.

Encapsulates all complexities and integration challenges to give the customer a user-friendly payment experience. MIS provides regular reports on transactions for selected durations, as well as reconciliation statements for all integrated payment channels.

AI LED COMPREHENSIVE ANALYTICS PLATFORM

Provides detailed, automated customised insights, reports and dashboards based on
requirements. With our Machine Learning and Deep Learning engines we create
personalized user experiences.

USER PROFILING

Enables user profiling based on content consumption, purchase habit, and demographics.

RECOMMENDATION ENGINE

Advanced algorithms to recommend and display content and offers based on customer behaviour.

EMOTIONAL PATTERN ANALYZER

Capture your daily emotions and draw the emotional pattern along with recommendation.

IMAGE / VIDEO ANALYZER

By our Image / Video analyser engine, we can directly generate a call to action from images or videos.

CHAT BOT

Training the Chat engine and using Machine Learning one can create interactive chat.

SENTIMENT ANALYSIS

Opinion mining through NLP and text analysis to identify positive and negative opinions about the company, brand or celebrity by customers and followers on social media.

ADMINISTRATION

The administration portal includes a multitude of features for effective app
administration.

CUSTOMER RELATIONSHIP MANAGEMENT

CRM Module with customer profile, history & transactions.

PUSH NOTIFICATIONS

Scheduled, on-demand, geo-location and ibeacon enabled notifications.

SECURITY AND USER RIGHTS

Version specific, geography specific, platform specific features and services.
Access control for admin and application.

User Generated Content (UGC) MODERATION

Enables effective moderation and filtration of all UGC content, allowing app owners to preview or schedule a post, or where necessary reverse, delete or block a post containing abusive content.

LOYALTY MANAGEMENT SYSTEM

Loyalty Point administration logic for earnings and redemption, point calculation and repository.

CAMPAIGN MANAGEMENT

Administration of various campaigns.

DEVICE MANAGEMENT

For any OTT solution that aims to limit the number of authorized devices

PARENTAL CONTROL

For delivering the right content to the right audience, users can enable the parental control and define the age-group for the device.

APP LOGIN

Supports custom app login with email / password, mobile number with international OTP validation and social logins via Facebook, Twitter and Google.

APP HOSTING AND MAINTENANCE

Offers a scalable solution with Hybrid Infrastructure of own Server Farm and Cloud Services with a Strong Network Operations Centre with 24X7 support and SLAs.

Our hosting and maintenance services take care of quick app launch and load time
for superior user experience.

ADVANCED CMS

Ensures that your app is supported by a robust content
ingestion module, content packaging and on-site content publishing facilities.

MULTIPLE CONTENT FORMATS

Supports ingestion of content in multiple formats; including images, videos, audio, games, and text content.

4K VIDEO, LIVE STREAMS & MORE

Allows for population of a variety of high-quality content on your app to enhance your customer’s experience; including 360-degree video, 4K video formats, and live streaming capabilities (progressive and adaptive).

REPORTING & ANALYSIS

Makes available, through MIS, standard as well as customised reports, for improved analysis of what’s working and what’s not.

RIGHTS MANAGEMENT

Supports rights management, as well as content distribution through channels including the web, mobile, smart TV, games consoles etc.

WORLD-CLASS CDN

Utilizes a best-in-class CDN to seamlessly deliver content as per your end-customer’s preferences.